Getting my start in self-employment as a designer and marketing professional many of the books and products I’ve grown attached to are going to be of great value to anyone in a creative field such as other designs, web developers, video and photography production, writing, and more. However, I’ve also noticed that many of the books written within these target markets have such great content that should be shared to anyone looking to start or run a business. As I write my own book I’ve toyed many times with keeping the book very “designer-oriented” since that has been my primary area of focus. However, the more I write the more I realize how applicable this content is to the general public as well.
The very same can be said about this book. It is so much more than the title lets on. This book can truly help you run a business. I enjoy this book because its more for “version 2.0” people. It makes some assumptions about your skill set and does not go into the basics of how to design business. The assumption has been made you already know how. As anyone who has started a business knows, running a business and having the underlying skill set to perform the work are two very different things. So this book helps you shape your skill set into an actual business.
The book covers everything you need to think about when starting and running a business and also opens your mindset into thinking about expansion and diversification for the business. That is what I really connected with as I learned the hard way early on in my career that relying on a smaller skill set to grow the business was not possible. The book gives great insight into diversifying into other areas that compliment the service you provide, making you even more marketable to customers.
So, if you are looking to convert skills into a viable business model this book is definitely for you. Check it out and read some of the reviews I think they speak highly about the effectiveness this book has had for some.
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