Crush It!: Why NOW Is the Time to Cash In on Your Passion – by Gary Vaynerchuk

Crush It!: Why NOW Is the Time to Cash In on Your Passionby Gary Vaynerchuk
Crush It!: Why NOW Is the Time to Cash In on Your Passion
by Gary Vaynerchuk

Gary Vaynerchuk has been blazing a path in Social Media Marketing like few others could even dream. He’s been one of the leaders in online marketing for the better part of the last decade. During that time he has published 3 books focusing on different aspects of Social Media. While some concepts get dated rather quickly because of the nature of online marketing evolving so quickly, Gary manages to focus on many aspects of social media that remain in affect today. So even though this book is 5 years old, it won’t feel that way at all and probably will not for a very long time. While social media evolves in its functionality the core concept and purpose does not.

Gary V, does not believe in half-measures. Everything he does, invests in, and promotes is done with maximum impact and efficient effort. The goal of this book is to help others turn hobby into passion and help find a way to create more than just a business but a brand around it, which makes whatever it is you are selling highly sought after and marketable.

The beauty of this book, similar to The $100 Startup is that it encourages you to build a business from things you are already passionate about or interested in. Take the skills or interests you have, hone them, polish them, and build a business around them.

If I had to take one lesson away from this book other than all the social media insight, it would certainly be, do not market yourself until you understand who you are. Know yourself, know your brand, and always be genuine otherwise it becomes very difficult to sell the idea to others. Gary is nothing short of absolutely genuine and passionate every single time he speaks or writes about his business ventures.

Here’s just a little taste of Gary’s No B.S. approach:

Live your passion…  when you get up for work every morning, every single morning, you are pumped because you get to talk about or work with or do the thing that interests you the most in the world. You don’t live for vacations because you don’t need a break from what you’re doing – working, playing, and relaxing are one and the same. You don’t even pay attention to how many hours you’re working because to you, it’s not really work. You’re making money, but you’d do whatever it is you’re doing for free.

Does this sound like you? Are you living, or just earning a living?

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