The Entrepreneur Mind – Kevin D. Johnson

The Entrepreneur Mindby Kevin D. Johnson
The Entrepreneur Mind
by Kevin D. Johnson

By far and away The Entrepreneur Mind is one of the best and most influential books in business ownership I’ve read in the past few years. I find many of my peers have not read or heard of this book and this astounds me but it is a new “kid” on the block. Perhaps the author is lessor known in the same circle as others but nonetheless I find this to be one of my Top 10 recommended reads for entrepreneurs.

Kevin Johnson is CEO of a multi-million dollar company (Johnson Media) and is also (like most of us) a serial entrepreneur. The purpose of the book is to showcase 100 of the most essential beliefs, characteristics, and habits that successful entrepreneurs exhibit. As in T. Harv Eker’s, Secrets of the Millionaire Mind, there is great commonality among successful people. They simply think and act differently than those who live to struggle or fail often. Kevin does a wonderful job of identifying a great number of these beliefs and behaviors.

I truly love this book because its timeless for me. No matter where I am in my entrepreneurial journey I know so much of what is covered here will be applicable. Kevin also breaks down the books 100 lessons into seven important categories: Strategy, Education, People, Finance, Marketing and Sales, Leadership, and Motivation.

I wouldnt say this book covers how to BE an entrepreneur, as everyone’s journey is unique but most certainly you will learn how to think like one!

Here are some snippets from the book:

 To be an entrepreneur is to think differently. While most people seek refuge, entrepreneurs take risks. They don’t want a job; they want to create jobs. Their goal isn’t to think outside the box as much as it is to own the box. Entrepreneurs don’t follow the market; they define the market. This bold and seemingly backward way of thinking I refer to as the Entrepreneur Mind.

…entrepreneurship can be taught and learned.

Mistakes during the early days of a business can be devastating. A bad decision such as spending too much money or choosing a bad business partner can lead to an entrepreneur having to shut down operations completely.

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