Gary Vaynerchuk has done it again! Another amazing modern masterpiece of social media prowess is laid before us! Gary’s first two books Crush It! and The Thank You Economy both laid the groundwork for his latest book published in 2013. This by far and away is THE book on social meda 2.0. I would not recommend it as a starting point if you are beginning your journey into social media. But for those who have been working hard with social media and want to take it to the next level Gary delivers the goods. The book, as the title implies is more about laying the groundwork or a framework for making your most notable and noteworthy promotions more successful by continuing engagement with your audience regularly. Many marketers focus on the big events or “the right hooks” but never take the time to cultivate and keep the audience intrigued enough to make the right hook really stick.
I love the description on Amazon of this book. They say “Gary V shares hard-won advice on how to connect with customers and beat the competition.” The concept of hard-won is something a lot of newbies in social media do not appreciate. Social Media is a battle, its a challenge, it’s ongoing, ever-changing, and a constant evolution. Gains today can easily be losses tomorrow if you are not tapped into your social circles correctly.
Social Media has come a very long way, even since Gary’s book Crush it! and because of these changes Gary is able to deliver a new dynamic approach that focuses on the jab jab killer hook mentality. As he talks about through the book, communication with your audience is still key but making sure everything you promote is contextual, high quality, and even that it must be content created specific to your audience on one particular social platform. As most of us know, audiences on each social platform behave differently and have unique expectations. To standardize our campaigns will ultimately lead to lackluster results.
Another area Gary focuses on in this book is social media on Mobile which is a very different animal than social media in general. Not only do we now have to focus on contextual social content per social platform but how that will translate into mobile use or acceptance as well.
In simplest terms, Gary’s first two books entice you to step into the ring. This book shows you how to fight and win!
Here are a few small snippets from the book:
Buy This Book
By now everyone gets it–social media is everywhere. It has changed the way society lives and communicates. It’s no longer just the first adopters and the young who are hooked–71 percent of people in the United States are on Facebook, more than a half billion globally are on Twitter–a population that includes everyone from the pop to a parrot named Rudy, an almost every small business in America in between…
Almost half of all social network users check in on these sites at least once a day, often as soon as they wake up in the morning.
Stop thinking about your content as content. Think about it, rather, as micro-content–tiny, unique nuggets of information, humor, commentary, or inspiration that you reimagine every day, even every hour, as you respond to today’s culture, conversations, and current events in real time in a platform’s native language and format.
Every year, the world become a little smaller, a little more social, a little more connected. Creating content that allows us to share our experiences, thoughts, and ideas in real time is becoming an intrinsic part of life in the twenty-first century.